我們[應該]聽取隱含在富蘭克林所著的《人生看漲！幸福的黃金筆記本》示諭裡的經驗教訓：誘之以利，勝過說之以理。
這句格言是一個聰明的指南──指出一個日常生活中偉大而簡單的預防措施：當你應該思考「激勵」的力量時，永遠，永遠不要去想別的事！
We [should] heed the general lesson implicit in the injunctionof Ben Franklin in Poor Richard’s Almanack: “If you would persuade, appeal to interest and not to reason.” This maxim is a wise guide to a great and simple precaution in life: Never, ever, think about something else when you should be thinking about the power of incentives…
